Client: Boss Betty News
Project: Brand Identity
Boss Betty is a new media company that focuses on all women in big business. The primary industries covered will be advertising/media, energy, finance, law, manufacturing, retail, science & healthcare, and technology & engineering.
With the idea of the hardworking everyday woman embarking on leadership roles in big business, the client wanted something sophisticated, approachable, but with a powerful edge. I combined the idea of such notable figures as Betty Cooper, Indra Nooyi and Anne-Marie Slaughter with a nod to the women’s movement.