Project: Identity/Print Design
HIGGE is a line of baby accessories for families and individuals that are sensitive to the transition into parenthood. What does that mean? It means this is a brand that doesn't scream HEY CUTE LITTLE BABY!! Instead it gently head nods, and says “what's up kid?”.
Geared towards guys, and non girly-girl moms. It has an outdoor/performance esthetic, with Scandinavian roots.